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MSC Cruises introduces first virtual personal cruise assistant

MSC Cruises ZOE virtual personal cruise assistant powered by artificial intelligence

MSC Cruises introduced ZOE to the public, which the cruise line touts as the world's first virtual personal cruise assistant powered by artificial intelligence.

MSC designed ZOE for its cruise guests in a partnership with HARMAN and Samsung Electronics. 

ZOE is a voice-enabled artificial intelligence (AI) tool found in every stateroom. ZOE can speak seven languages, answer hundreds of questions about the cruise and provide information about on board services, guidance and suggestions or help to book a service. An easy to use device – guests simply say, “OK ZOE”, and she’s ready to help. The advanced voice recognition feature makes it easy for everyone to control and access information using only voice commands. 

ZOE will launch on MSC Bellissima and will then be available on each following new ship, including the upcoming MSC Grandiosa in 2019 and MSC Virtuosa in 2020. 

ZOE’s physical design features advanced audio with far field microphones and a professional quality speaker to provide the best audio experience. Guests will enjoy fast response times, thanks to the integration of a top-of-the-line quad-core processor, and also have the opportunity to connect their phones directly to the device through Bluetooth to enjoy music, podcasts and more directly in their staterooms. In the future, ZOE will be able to offer further personalization and embedded experiences, and will also become a cross-channel personal assistant that will take on new forms within MSC for Me.